HURRI-CAUST
Saturday, August 30th, 2008The clock had just hit 5pm on Friday afternoon. As I pause my game of Skate and put down the 360 controller, I felt like I needed to get out of the house.
So, in the middle of prime traffic time and all the hurricane panic I headed towards downtown to Urban 9. I wanted to say what up to Reno and break him off some Huey & Earl stickers and tees.
Reno was placing an order for a bunch of 2009 Dekline Top Shelf merch. Dekline is bringing some nice stuff for next year. High quality materials, attention to detail, and super squishy insoles in well packaged limited runs. Thinking I’m gonna pick up a pair of these.
I picked up this dope Alphanumeric shirt. Who can’t relate to that design? Brilliant!
Our conversation shifted to Hurricane Gustav which brought the question. “Where in the f*** did the name Gustav come from”? “What is that, German”?
At that point the controversial but creative term Hurric-caust came out.
Reno, if hurricanes needed marketing you could be rich.

































